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Double Your Amazon Conversions with High-Quality Listing Images.

  


Ever since it was first introduced back in 1982. the e-commerce market has only gotten bigger and bigger. More so in recent years. Statistically speaking, in 2020, 1 out of 4 people shop online, and the number is only expected to grow in the coming years. If you’re wondering, that roughly sums up to about 2.05 billion online shoppers worldwide.


Amazon has proven to be a juggernaut, especially when it comes to the whole e-commerce market. It provides buyers everything at their fingertips and a massive audience to the sellers. This is why it shouldn’t come as a surprise that in 2019, Small & Medium Businesses located in the US, on average, sold more than 4000 items per minute. (Amazon, 2019).


If we know anything about humans, we are creatures of habit, and most of the time, we tend to follow similar patterns and behavior. Understanding consumer patterns is a crucial part of any business model strategy. If we look at a Google published  consumer survey on shopping & visualization from the same year (2019), it tells us that 50% of online shoppers say that “images helped them decide what to buy.” Moreover, back in 2018,  MDG advertising published that 67% of online shoppers rated high-quality images as “very important” when considering buying a product.


The critical point we get from these two statistics is that consumers tend to be persuaded by Visual and images that they find appealing. It pretty much goes without saying that since we know that more than half of the consumers tend to be persuaded by strong visuals. Therefore, creating and using high-quality images that are statistically known to make potential buyers naturally gravitate towards products will always have better results. It doesn’t hurt that they can also provide you with a competitive advantage if utilized correctly.


That being said, there are specific requirements that the images need to meet before they can be considered “high-quality.” Luckily. You’ve come to the right place, and after reading through all of this, you will hopefully have learned about what it is that goes into creating high-quality listing images that are not only visually appealing but also help increase your conversion rate.


Know Amazon’s Guidelines Regarding Product Images

Amazon allows up to 9 images per listing as one of its goals is to enhance the consumer’s shopping experience. However, it has a particular set of guidelines that need to be followed for each product image. They range from the technical to what is acceptable on the platform, so it is wise to get familiar with these requirements as they can take your listing from good to great.



Main Image: 



Image Courtesy: AMZ One Step

This is the most critical image in all of your listing. It shows up on the search result and is the first image they see on your product page. Amazon has particular standards when it comes to this image.

  1. Image must accurately represent the product and show only the product that is for sale (in color, not b/w)

  2. It must have a pure white background.

  3. must show the actual product (not a graphic or illustration) and NOT depict excluded accessories

  4. No additional text

  5. Accepted file formats JPEG (.jpg), TIFF (.tif), or GIF (.gif)

If you follow all of these guidelines, your image should look like the one attached above. 



Secondary Images 

These are the images in which you get to be more creative. For these, you can create clear, detail-rich, and attractive photos. These can be very useful as they can do two things for your listing. They can help your potential customers understand your product better and, at the same time, can also give you an edge over the competition. If you want to perform better, you should adhere to Amazon’s standards for high-resolution and quality with these images. Framing is also crucial with these images. The different types of images you can use here are 


  1. INFOGRAPHICS (FEATURES)


Image Courtesy: AMZ One Step

 These will help your potential customer see your product's advantages and benefits. By giving them easy access to the information they want. You can also add unique selling points to these images, which will help your product stand out.



  1. DIMENSIONS, MEASUREMENTS


Image Courtesy: AMZ One Step


 More often than not, customers misjudge product size. Including these images is a way to eradicate that. Remember that your customers should never be surprised by your product because they ‘thought it would be bigger or smaller.’ The only acceptable surprise for your customers is of better quality than imagined.


  1. PRODUCT IN USE


Image Courtesy: AMZ One Step


These images are great as they allow buyers to visualize using your product. These images also show how a particular product can be used or how it is meant to be used.



  1. LIFESTYLE SHOTS


Image Courtesy: AMZ One Step

Similar to what is shown in the above image.  They work in tandem with the in-use images. They can help buyers imagine how the product will fit into their lives by offering it in a familiar surrounding. It also helps them gauge the actual size compared to a real-life object, which is similar to what they might already own.



Other things you should include 




CLOSE-UPS: Close up shot can be vital for specific products. Since customers can’t touch the product online, these shots allow them to look at the product closely from different angles.


USP (Unique Selling Points): These should always be included if your product has one as it helps set your product apart from the competition and provide you with the much-needed edge over the competition.


PRODUCT PACKAGING: Think of it this way when you go grocery shopping in real life; the packaging is the first thing we gravitate towards; a similar principle applies to online shopping. This can be beneficial if you have luxury packaging.


USE TEXT: As seen in most of the example images above, adding text is a great way to solidify the point you are making. It leaves little to no room for other interpretations than what you are trying to portray.


TEST YOUR IMAGES: Test your images from time to time to see which ones work and which ones don’t. A simple and easy way to do that is to do a split test.





Hire A professional 

This is where you need to be honest with yourself. You can learn all of this information, and you definitely should. However, would you be able to do as good as someone who does this for a living? The answer to that would probably be “No.” No need to worry as several companies provide Amazon Product photography services. They are great as they can provide you with a fresh perspective, and if they do listing images professionally, they must know what works and what doesn’t.  All you have to do is go and Google, and you should be able to find out the ones that fit your budget and style. Not to mention investing in professionally taken photos will help you later on. By Investing in high-quality images for your listing, you’ll be taking a critical step in creating a successful product listing on Amazon.

Company that provide these services is:

AMZ ONE STEP 


Overview 

  • Know and follow Amazon’s guidelines 

  • Main image: white background

  • Infographics: Highlighting product Features

  • Measurements: to understand the size

  • Product in use + Lifestyle shots: to help customers visualize.

  • Show product Packaging.

  • USP: include unique selling points.

  • Use text: to solidify the meaning.

  • Test your images: Split Test


Final Remarks

Online shoppers tend to be persuaded by what they find visually appealing. Therefore, high-quality images give you a competitive advantage and lead to more traffic, which in turn leads to more conversions.


Author Bio

Kamaljit Singh is the Founder and CEO of AMZ One Step and a former Amazon seller. Kamaljit has been featured in multiple Amazon podcasts, YouTube channels. He has been organizing meetups all around Canada and the US. Kamaljit has over 250,000+ views on his Quora answers regarding FBA. Kamaljit also founded AMZ Meetup, where he organizes conferences for Amazon sellers.


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