Ever since it was first introduced back in 1982 . the e-commerce market has only gotten bigger and bigger. More so in recent years. Statistically speaking, in 2020, 1 out of 4 people shop online, and the number is only expected to grow in the coming years. If you’re wondering, that roughly sums up to about 2.05 billion online shoppers worldwide. Amazon has proven to be a juggernaut, especially when it comes to the whole e-commerce market. It provides buyers everything at their fingertips and a massive audience to the sellers. This is why it shouldn’t come as a surprise that in 2019, Small & Medium Businesses located in the US, on average, sold more than 4000 items per minute. (Amazon, 2019). If we know anything about humans, we are creatures of habit, and most of the time, we tend to follow similar patterns and behavior. Understanding consumer patterns is a crucial part of any business model strategy. If we look at a Google published consumer survey on shopping & vis